Simba Sleeps


Hear from Creators

TikTok Creator Marketplace is a platform that makes brand-creator collaboration easy. One place for everything from briefs and creator searching, to analytics and payment.

In this video we hear from four creators, as they tell us what it was like to work on a campaign with Simba Sleeps on TikTok Creator Marketplace.


Working with creators can create desirable outcomes for brands. Creator collaborations are driving big results.










VTR 6’s

*Averages taken from sales campaign

The creators


TikTok Creator Marketplace Certified Creator Program Standard Terms and Conditions  

Last updated []  

These TikTok Creator Marketplace Certified Creator Program Standard Terms and Conditions (“Terms”) govern your participation in TikTok Inc.’s (“TikTok”) TikTok Creator Marketplace Certified Creator Program (the “Program”).  “Party” means you or TikTok; “Parties” means both.  “You” or “your” shall refer to you as an individual Creator. Capitalized terms used and not defined in these Terms have the meanings assigned to them in the TOS (defined below) or the TTCM TOS (defined below).  

These Terms set out the rights and obligations of all creators who agree to participate in the Program.  Your participation in the Program is conditioned on your acceptance of and compliance with these Terms.  

1.              Incorporation of Additional Terms.

These Terms incorporate and are subject to: (i) TikTok’s U.S. Terms of Service ( (“TOS”)  (ii) TikTok’s Privacy Policy  (; (iii) TikTok’s Community Guidelines (; (iv) TikTok Creator Marketplace Terms ( (“TTCM TOS”); (v) TikTok Creator Marketplace Privacy Policy (; and (vi) any other terms, conditions, and/or rules published or made available by TikTok, as such terms may be amended from time to time (collectively, “TikTok Terms and Policies”). “Content” in the TTCM TOS includes Program Content (defined below). Unless stated otherwise, the Terms will not limit or diminish, and are in addition to, the rights, obligations, representations, and warranties of the Parties under the TOS and the TTCM TOS. However, in the event of a conflict among these Terms, the TOS, and/or the TTCM TOS, such conflict will be resolved by giving precedence in the following order: first, these Terms; second, the TTCM TOS; and finally, the TOS.

2.              Program.

a. Participation in this Program requires that you complete an educational program (“Educational Program”) hosted by TikTok. The requirements of the program and criteria for successful completion of the program are at TikTok’s sole discretion and may be changed without notice.

b. Subject to your complete performance of all obligations hereunder (including completion of the Educational Program) and compliance with the TikTok Terms and Policies, you will receive a certified badge (“Certified Badge”) to label you as a certified creator on TikTok Creator Marketplace. If you do not complete all of your obligations hereunder to the satisfaction of TikTok, or do not comply with these Terms, then TikTok may terminate your participation in this Program in TikTok’s sole discretion. TikTok reserves the right, in TikTok’s sole discretion, to withhold or not award a Certified Badge to you if you or your Program Content (defined below) fail to comply with any of our TikTok Terms and Policies, including but not limited to the policies listed herein. The decision to award a Certified Badge is within TikTok’s sole discretion. TikTok may allow you to appeal its decision at TikTok’s sole discretion. All decisions are within TikTok’s sole discretion, including the decision to adjust or remove your Certified Badge.

c. You acknowledge that participating in the Program does not confer any other special recognition, endorsement, or affiliation with TikTok.   

d. You agree that during the Term (as defined below) you will make your suggested rate publicly available to brands on your TTCM profile. The parties acknowledge that your suggested rate will remain within your discretion, and will not be controlled by TikTok.

4.              Term, Revocation and Termination.

a. The term of these Terms will begin when you sign or otherwise accept these Terms and will end when your participation in the Program is terminated by either you or TikTok in accordance with the below (“Term”).

b. TikTok reserves the right to deny or revoke your participation in the Program without notice.

c. TikTok may terminate these Terms: (i) for any reason with five (5) days’ notice to you; or (ii) immediately if you (x) violate these Terms, or (y) if you become involved in any situation or occurrence that reflects unfavorably upon you or TikTok, at TikTok's sole discretion.

d. Either Party may terminate these Terms immediately if the other Party materially breaches any of its representations, warranties, or obligations under these Terms, and fails to cure such material breach within seven (7) days. Your notice of termination must comply with Section 16 below.

e. TikTok may provide any notice of revocation from the Program or termination of these Terms by email, in-app notification, or other reasonable means available. If TikTok terminates these Terms, then you forfeit any further rights hereunder. TikTok’s termination of the Program will also immediately terminate these Terms.

f. Termination of these Terms terminates your participation in the Program. g. Upon any termination, you will not be entitled to any injunctive or equitable relief whatsoever with respect to the Program Content, the Program, and/or any element thereof.  

5.              Personality Rights. You grant to TikTok a worldwide, non-exclusive, irrevocable, fully paid, and royalty-free right and license to use, but with no obligation to use, your name, image, likeness, and biographical information in connection with the Program.  

6.              Communication Preferences. TikTok may send you information relating to the Program, for instance notices, in electronic form only, for example via emails to your email address provided during sign-up or by direct message via the Platform. You agree to receive such communications electronically, and that communications we send to you electronically will satisfy any legal communication requirements, including that such communications be in writing.

7.              Non-Union. The Program, and any Program Content created under the Program, is non-union. You will perform its obligations under these Terms on a non-union basis.  

8.              Representations and Warranties.

a. You represent and warrant that: (i) you are over the age of 18; (ii) you have all right, power, and authority to enter into these Terms; (iii) your execution and performance of these Terms does not, and will not, result in a breach of or conflict with any contract or commitment binding upon you; and (iv) you own or control all rights, title, and interest in and to the Program Content; and (v) You will comply with all laws, rules, and regulations applicable to you under these Terms, including, without limitation, applicable FTC rules, regulations, and guidelines (including those concerning paid endorsements and sponsored promotions).

b. TikTok makes no representations and warranties other than those made in the TOS and TTCM TOS.  

9.              Indemnification.

You will indemnify, defend, and hold harmless TikTok (and its affiliates, officers, directors, employees, contractors, and agents) from all third-party claims, liabilities, losses, damages, fees, costs, and expenses, including reasonable attorneys’ fees, resulting from the your: (a) breach of these Terms, including breach of its representations and warranties; (b) TikTok’s or any third party’s use of the Program Content; and/or (c) fraud, misrepresentation, gross negligence, willful misconduct, or violation of laws, rules, or regulations in connection with these Terms.


11.           Insurance.  

You agree to maintain at your own expense, insurance coverage as necessary and reasonable to insure yourself and your personnel (if any) and any other individuals in connection with the performance of the responsibilities hereunder.  

12.           Confidentiality.

You will not disclose to a third party (a) these Terms, and (b) non-public information TikTok provides to you in connection with these Terms and the Program (“Confidential Information”). Confidential Information includes information that you know or reasonably should have known to be considered confidential by TikTok. Confidential Information does not include information that becomes public through no fault of yours or is otherwise communicated to you free of any obligation of confidentiality.

13.           No Agency.  

You expressly acknowledge and agree that you are an independent natural person or organization and not TikTok’s contractor, agent, or employee. No agency, partnership, joint venture, employee-employer, contractor, agent, or franchiser-franchisee relationship between you and TikTok is intended or created by these Terms. You are not entitled to any employee benefits that TikTok may make available to its employees, including group health, life, workers’ compensation, and unemployment insurance, profit-sharing, vacation, and retirement benefits. You are not TikTok’s representative or agent, and may not enter into any agreement on TikTok’s behalf.  

14.           Changes.

TikTok reserves the right to change any of the terms and conditions contained in these Terms or any policy or guideline hereunder or referenced herein, at any time and in its sole discretion. When TikTok makes changes, TikTok will revise the “last updated” date at the top of these Terms. Any changes will be effective immediately upon posting by TikTok or upon notice by TikTok. You should look at these Terms regularly to check for such changes. Your continued participation in the Program following the posting of changes will constitute your acceptance of such changes. IF YOU DO NOT AGREE TO THE REVISED TERMS, YOU MUST TERMINATE YOUR INVOLVEMENT IN THE PROGRAM.  

15.           Program Availability.

TikTok reserves the right in its sole discretion to modify, terminate, establish, control, and limit any aspect of the Program, at any time, without or without notice, in its sole discretion. We will endeavor to notify you about any changes to the Program within a reasonable period of time. TikTok does not make any representation, warranty, or covenant regarding the accessibility or availability of the Program or any associated opportunities you can expect at any time. You acknowledge and agree that you may not rely upon the continued availability of the Program and that TikTok will not be liable for any actions you undertake or actions you do not take based on your expectations. TikTok’s decisions regarding the Program shall be final and binding.  

16.           Notices.  

Notices to TikTok will be sent to or 5800 Bristol Parkway, Suite 100, Culver City, CA 90230. Notices to you will be sent to you in the app, to the email associated with your TikTok account, or any other means reasonably available to TikTok. Notice sent under these Terms will be deemed received: (i) 3 days after sent by prepaid or registered mail; (ii) when personally delivered; or (iii) when sent by email unless the sender receives an automatically generated delivery failure notification.

17.           Assignment.

You will not assign or transfer these Terms, or any rights or obligations under it, without TikTok’s prior written consent; any purported assignment or transfer without TikTok’s prior written consent will be void. TikTok may freely assign or transfer any or all of its rights or subcontract or delegate any or all of its obligations under these Terms without your consent. Subject to the foregoing, these Terms will bind and inure to the benefit of each party’s successors and assigns.    

18.           Miscellaneous.

If any provision of these Terms or the application thereof is held invalid, the invalidity shall not affect other provisions or applications of these Terms that can be given effect without the invalid provisions or application and to this end the provisions of these Terms are declared to be severable. These Terms are governed by the laws of the State of California, excluding its conflict of laws rules. The parties consent to jurisdiction and venue of the state and Federal courts in Los Angeles County, California. The provisions these Terms that are intended by their nature to survive termination or expiration these Terms will so survive. These terms represents the entire agreement between the parties with respect to its subject matter and supersedes all prior and contemporaneous agreements with respect thereto. TikTok may modify any of the terms and conditions contained in these Terms at any time and in its sole discretion. The headings in these Terms are for reference purposes only and will not affect in any way the meaning or interpretation of these Terms. “Including” means “including, but not limited to.” 

Certified Creator Program – One Way NDA
TTCM Certified Creator Program Survey
This Non-Disclosure Agreement
(“Agreement”) is entered into as of the Effective Date (the date this Agreement is accepted by you), by and between TikTok Inc. (“Discloser”) and you and any legal entity on behalf of which you are acting (“Recipient”) for the purpose of protecting the confidentiality of certain Confidential Information (as defined below) to be shared by the Discloser as part of the attached survey and any follow-up conversations between Discloser and Recipient related thereto (“Purpose”). Recipient and Discloser each will be referred to herein as a “Party” and collectively, “Parties.” “Affiliate(s)” means an entity directly or indirectly controlling, controlled by, or under common control of a Party.
1. Nondisclosure Obligations. Discloser may disclose Confidential Information (as defined below) to Recipient in connection with the Purpose. Recipient must protect and hold in confidence Discloser’s Confidential Information from unauthorized access, use, or disclosure using no less than a commercially reasonable degree of care. Recipient cannot: (a) use or exploit the Confidential Information in any way except for the Purpose; or (b) disclose or make available such Confidential Information (in whole or in part) without Discloser’s prior written consent to any person or entity other than to its Affiliates and its or their employees, contractors/consultants, and professional advisors (collectively, “Representatives”) who: (1) need to know the Confidential Information for the Purpose and (2) are bound by obligations regarding Confidential Information consistent with, but no less protective than, this Agreement. Recipient is responsible for any and all breaches of this Agreement caused by its Representatives. Recipient must promptly notify Discloser in writing about any unauthorized use or disclosure of Confidential Information of Discloser and assist Discloser in remedying the unauthorized use or disclosure of such Confidential Information.
2. Confidential Information. “Confidential Information” means any information disclosed or made available by Discloser, directly or indirectly, to Recipient or its Representatives before, on, or after the Effective Date that: (a) is identified at the time of disclosure as confidential; or (b) should reasonably be understood to be confidential by its nature or due to the circumstances in which it is disclosed. All information relating to a Party’s products or services, including without limitation (1) research, development, financial information, procurement requirements, customer lists, pricing and sales data, and marketing plans; (2) trade secrets; and (3) proprietary technology, applications, systems, software, or other intellectual property are Confidential Information whether or not marked as such. For the avoidance of doubt, all information presented in the learning modules on the Site shall be considered Confidential Information for purposes of this Agreement.
3. Exceptions. Confidential Information excludes any information that: (a) is or becomes publicly known or generally available in the public domain without Recipient’s or its Representatives’ breach of this Agreement; (b) Recipient or its Representatives receives from a third-party that, to Recipient’s knowledge, did not breach any confidential obligations by disclosing such information; or (c) Recipient can document: (1) was in Recipient’s or its Representatives’ possession before being disclosed by Discloser; or (2) was developed independently by Recipient or its Representatives without using any of Discloser’s Confidential Information.
4. Required Disclosures. If Recipient or any of its Representatives is required by law or a valid order by a court or other governmental body to disclose any of Discloser’s Confidential Information: (a) Recipient must promptly notify Discloser in writing, and reasonably assist Discloser, at Discloser’s expense, in seeking a protective order or otherwise preventing the disclosure; and (b) if still required to make such disclosure, Recipient must ensure that any disclosure is limited to the minimum extent necessary to comply with the legal requirement, and use reasonable efforts to preserve the confidentiality of the other Confidential Information.
5. Ownership. All materials (including, without limitation, documents, learning modules, drawings, tapes, models, apparatus, sketches, designs, and lists) Discloser furnishes to Recipient (whether it contains or discloses Discloser’s Confidential Information) are and remain Discloser’s property. Discloser retains its entire right, interest, and title in the foregoing and to all its Confidential Information and disclosing Confidential Information will not constitute an express or implied license, assignment, or other right to Recipient or any other person or entity.
7. Term and Termination. This Agreement commences on the Effective Date and will continue for a period of three (3) years. Either Party may terminate this Agreement upon thirty (30) days written notice to the other party, in which case Recipient must stop all use and disclosure of Discloser’s Confidential Information. Regardless of any early termination of this Agreement, Recipient must meet its obligations with respect to Confidential Information under this Agreement for three (3) years after the Effective Date. Upon any expiration or termination of this Agreement, all Confidential Information that constitutes a trade secret under the laws of any jurisdiction will continue to be subject to the confidentiality obligations herein until, if ever, such Confidential Information loses its trade secret protection other than due to an act or omission of the Recipient or its Representatives.
8. Destruction/Return of Materials. At any time during the term on or upon termination of this Agreement, upon Discloser’s written request, Recipient must promptly return or, to the extent commercially and technically feasible, destroy all copies, whether in written, electronic, or other form or media, of Discloser’s Confidential Information in its and its Representatives’ possession and certify such destruction in writing. Recipient may retain one copy of any applicable documents and materials containing or based on Discloser’s Confidential Information that Recipient is required to retain by applicable law, rule, regulation, legal process, or Recipient’s automatic electronic archival system. Recipient will continue to be bound by the terms and conditions of this Agreement with respect to such retained Confidential Information.
9. No Obligation/Relationship. This Agreement does not impose any obligation to proceed with any business transaction and does not create any agency or partnership relationship between the Parties.
10. Miscellaneous. This Agreement: (a) may not be amended, supplemented, modified, or waived, except by a written agreement signed by both Parties; (b) constitutes the entire agreement of the Parties with respect its subject matter, and supersedes all prior and/or contemporaneous understandings and agreements, written or oral, with respect to such subject matter; and (c) is binding upon and inures to the benefit of the Parties and their respective heirs, successors, and assigns. Recipient acknowledges and agrees that any breach or threatened breach of this Agreement may cause substantial and irreparable injury to Discloser, and in the event of any such breach, in addition to any other remedies available at law or equity, Discloser is entitled to seek specific performance and any other injunctive relief. The invalidity or unenforceability of any provision of this Agreement does not affect this Agreement’s validity as a whole. Any failure to enforce a provision of this Agreement will not constitute a waiver thereof or of any other provision. This Agreement is governed exclusively by, and will be construed in accordance with, the laws of the State of California, without regard to any conflicts of laws principles. The Parties will resolve all disputes or claims (including non-contractual disputes or claims) under this Agreement in the federal or state courts located in Los Angeles County, California, U.S.A. The Parties consent to the exclusive jurisdiction of such courts and waive any jurisdictional or venue defenses otherwise available. All notices under this Agreement must be in writing, addressed to the respective Party at its address set forth herein (or to such other address such Party instructs by written notice), delivered (a) by certified or registered mail, return receipt requested, or (b) by personal delivery or by a prepaid commercially recognized courier, and are effective upon actual receipt. This Agreement may be executed and delivered in counterparts, including by electronic signature, which collectively constitute one instrument.

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